Articles

Founders Articles

Culture, Founders | December 8, 2023

How to Create a Company Vision People Want to Follow

Want authentic company values your team will actually embrace? This article provides a seven-step guide to crafting company values that resonate, starting with personal reflection and involving your core team. Learn to define actionable values, avoid corporate jargon, and create a culture that embodies your company's beliefs.

Founders | November 17, 2023

7 Critical Lessons for New Startup Founders

Attention new startup founders! This article outlines seven critical lessons, from prioritizing focus and mastering leadership to building a winning team and securing fair compensation. Learn how to navigate the startup minefield and set your business up for long-term success.

Animated GIF featuring the title of the article: How to Write a Mission Statement That Doesn't Suck

Culture, Founders | November 3, 2023

How To Write a Great Mission Statement
(+ 50 examples)

Want a mission statement that truly resonates? This article provides a two-step guide to crafting a memorable and impactful mission statement that clearly articulates your organization's purpose. Discover how to define your benefit and delivery, avoid common pitfalls, and find inspiration from 50+ examples of successful mission statements.

animated GIF of a conversation between two bobbleheads. First bobblehead says,

Founders, Leadership | October 27, 2023

10 Worst Pieces of Startup Advice
(And What to Do Instead)

Tired of bad startup advice? This article debunks 10 common — and terrible — pieces of advice given to startup founders, like "fail fast" and "never do business with friends." Learn what to do instead.

Animated GIF featuring the title of the article, Top 7 Startup Founder Mistakes (And How to Avoid Them)

Founders | October 20, 2023

Top 7 Startup Founder Mistakes
(And How to Avoid Them)

Avoid these common startup founder mistakes! This article reveals seven mistakes entrepreneurs often make, including saying "yes" too often, setting too many goals, and neglecting product innovation. Learn practical strategies to overcome these challenges and build a successful, sustainable business.

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