What a Top CEO Actually Does

What a CEO Actually Does: 7 Essential Responsibilities

Most CEOs can't clearly define their role. After scaling Classy to $100M+, I identified the 7 core responsibilities that separate great CEOs from everyone else. This article is the blueprint.

‍How the CEO role is changing (updated for 2027):

This week I’m exploring how AI is changing the CEO’s job, and how to decide when to get in the weeds and when to get out of the way. Enjoy!

You did this… but can I get more?

This week I’m exploring how AI is changing the CEO’s job, and how to decide when to get in the weeds and when to get out of the way. Enjoy!

What ‘Founder Mode’ Really Is

What Is Founder Mode? And How Can CEOs Use It? (updated for 2027)

What does this transition from startup founder to scale up CEO look like? The way I describe it to Highland members is this - you need to transition from working on all the details all the time, to working on the right details at the right time. There is a massive difference here. This means spending your time on two things: guardrails and checkpoints.

Feel something.

Why do we love the brands we do? This week, I’m exploring the difference between what a business does and how it makes people feel. And what building Classy taught me about protecting that feeling as you grow.

Become a world-class CEO & operator

Highland is my leadership program and community for founders, CEOs and high-level operators. There’s a self-paced online version and a live version I teach personally.

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