What a Top CEO Actually Does

What a CEO Actually Does: 7 Essential Responsibilities

Most CEOs can't clearly define their role. After scaling Classy to $100M+, I identified the 7 core responsibilities that separate great CEOs from everyone else. This article is the blueprint.

The Perfect Bonus Plan for Any Company

The Perfect Bonus Plan for Any Company (updated for 2026)

Want highly-aligned, motivated employees? This article reveals a simple, transparent, and effective company-wide bonus plan that incentivizes individual and company performance. Learn how to calculate payouts, set goals, and foster a high-performance culture.

Great isn’t good enough anymore:

This week I'm exploring what happens when everyone goes from good to great at the same time. Enjoy!

10 Ingredients of a High-Performance Culture

10 Ingredients of a High-Performance Culture

Want to build a high-performance culture? This article provides 10 key "ingredients," including well-defined values, a clear vision, and individual autonomy. Learn how to create a thriving culture that attracts top talent and drives results.

The Business Operating System That Replaced EOS and OKRs at My Company

I spent a decade scaling Classy to $100M+ and could never find a business operating system that actually worked. So I built one. It's called the Northstar OS.

Become a world-class CEO & operator

Highland is my leadership program and community for founders, CEOs and high-level operators. There’s a self-paced online version and a live version I teach personally.

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